W h a t   W e  D o  

Listen, Learn & Document

Once we agree to develop training materials for a new customer/training partner, our strategy for course development is simple. 

  • We take the time to listen and learn.

  • We write it down in 9th grade language.

  • We update as needed.


Step 1. Listen and Learn


We start each project by listening and learning from people actually doing the work already. We like to work with a small group of experienced dealership office managers and controllers who manage strong, well-trained office staffs.   These office managers are the type people that other dealers would love to hire if they could find them (or afford them). These office managers enjoy their work, are fine accountants, and the dealership’s CPAs looks forward to examining their books and records at year-end.

We interview these office managers and absorb everything we can from them. We hear all sorts of good ideas on office assignments, accounting systems and day to day operations. .

We gather samples of forms, typical accounting entries and anything else that the office manager relies on to manage their office

Step 2. Write it down in 9th Grade Language.

The vast majority of employees reading our materials do not have four years of college and an accounting degree. Usually, our readers are high school graduates who may or may not have completed a basic accounting course. Many of them are young with little or no work experience.

With readers like these, we try to explain our topics in easy to understand terms, with plenty of illustrated examples and step by step explanations. We invite you to review some of our publication samples to see for yourself. 

Each of our training courses incorporates the use of an illustrated example of the dealership and its office staff. Our first edition of Ford Education & Training’s Dealership Office Management and Ford Accounting – First Edition initiated our use of a fictional training dealership (John Dealer Ford Lincoln-Mercury).

This video and workbook course examined every department of the dealership, complete with assumptions on numbers of employees, monthly vehicle, service and parts sales and computer system applications. Students reviewed standard dealership accounting entries, journal numbers and names, schedules and job assignments for each office employee. By using a sample dealership, students can more easily see how they would fit into an office staff that is the same, larger or smaller size than their own.

Step 3. Update as necessary.  
Even the best training materials get out of date within a relatively short period of time. Business practices change; new technologies change daily office operations. Therefore, we expect that our materials need to be updated regularly. Our customer/training partners are comfortable in knowing that they can call us to suggest changes and we can respond quickly.

We are a produce-on-demand publisher. We don’t have press runs of thousands of copies of our materials. Instead, we may print 50 or 100 copies at a time, simply because we know that changes may be needed quickly.

Workbooks, CDs, Video, Web-based Training Materials.  
In today’s world of business, students want options on their study materials. While many students prefer a three-ring binder with printed materials, others may prefer
a CD format
in their computer. Others may want to download materials from a secure website and save files to print or view on-screen. Some students may want to watch a video on either a video-tape or on CD.

Page Publications can produce materials in several different formats. As technology changes, we change and upgrade as well.